Free Tools

Marketing Tools & Resources

Free calculators, checklists, planners, and builders — built into our guides so you can use them in context, not in a separate app.

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10 tools available

🧮 Analytics Calculator

Direct Mail ROI Calculator

Estimate campaign ROI before you send a single piece. Enter mail quantity, cost per piece, expected response rate, and average order value.

From: How to Track Direct Mail ROI With GA4: UTM Codes, QR Tracking & Real Attribution in 2026 Use tool →
🔧 Analytics Builder

Direct Mail UTM Builder

Build properly formatted UTM-tagged URLs for every direct mail campaign. Generates ready-to-copy links for vanity URL redirects and QR codes.

From: How to Track Direct Mail ROI With GA4: UTM Codes, QR Tracking & Real Attribution in 2026 Use tool →
🔧 Email Marketing Builder

DMARC/DKIM/SPF Configuration Builder

Select your domain host and email platform to generate exact DNS TXT record strings and a deliverability health score for your current authentication setup.

From: Email Deliverability Best Practices B2B 2026: Complete Technical Reference Use tool →
📅 Direct Mail Planner

Email Follow-Up Sequence Planner

Enter your mail drop date and mail class. Get back your estimated delivery date and all three recommended email send dates based on the widening gap cadence.

From: How to Follow Up a Direct Mail Campaign With Email Marketing Use tool →
🧮 Email Marketing Calculator

Email ROI Calculator

Enter your monthly send volume, CTR, conversion rate, and average order value to get projected monthly output, estimated CAC, projected customer LTV, and a performance tier benchmark.

From: Email Marketing ROI: Attribution, Measurement, and Revenue Impact Use tool →
🧮 Email Marketing Calculator

List Growth Cost Calculator

12-month cost projection across Mailchimp, Klaviyo, ActiveCampaign, and Brevo based on your list size and monthly growth rate.

From: B2B Email Marketing Software: The Definitive 2026 Vendor Selection Guide Use tool →
🧮 Email Marketing Calculator

List Hygiene Calculator

Enter your list age and current engagement rate to get a recommended cleaning cadence, estimated invalid record count, and projected CTR improvement after cleaning.

From: Email List Cleaning and Segmentation: The 2026 SMB Playbook Use tool →
🧮 Marketing Strategy Calculator

Offline + Digital Budget Allocation Calculator

Enter your total marketing budget, business type, and primary goal. Get a recommended offline/digital split with channel recommendations based on your profile.

From: Offline and Digital Marketing Integration for Small Business Use tool →
✅ Trade Shows Checklist

Trade Show Prep Checklist

40-item interactive checklist across 5 phases: planning, procurement, training, on-site execution, and post-show follow-up. Progress saves in your browser.

From: The Complete Trade Show Marketing Checklist for Small Business Use tool →
🧮 Newsletter Calculator

Which Offline Integration Should You Start With?

Select your business type, current offline activity, and primary goal. Get a specific starting point with an action plan and a link to the relevant guide.

From: Your Offline Campaigns Are Working. You Just Cannot Prove It Yet. Use tool →

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